Marketo is a high-end inbound marketing software that focuses on the B2B space. Their tools are designed to integrate with the buyer’s sales cycle. Content can be created and disseminated across a range of platforms, with a focus on nurturing leads along the sales funnel. The software collects data is used to create detailed customer profiles. These profiles help you determine specific behavioral paths that leads follow. Leads are then shown content that relates to their current position in the sales funnel.

Another standout feature of Marketo is its advanced and highly customizable ROI reporting tools. Marketo demands a high level of technical expertise and is especially popular in large companies and businesses.

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