The Google Trusted Store program allows customers to easily identify sites that offer quality shopping experiences according to the program performance assessments. These performance metrics are based highly on shipping reliability and quality customer service. Eligible stores are awarded with a Google Trusted Stores badge which will appear on the website and offer additional information about the site and performance.
It can enrich your AdWords ads through review extensions. Review extensions are displayed on a separate line in your AdWords ads and can increase their click-through rate.
The Google Trusted Store badge can be difficult to get and maintain, but is a great adding and can increase your sale.
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