With retargeting, you only target users that have visited your site and already had an experience with your brand. You can choose to target users that went to a specific part of your site, or open it up to your whole site, but either way, you are guaranteeing that you only spend ad dollars on people who have previously visited your site.
According to a recent survey by AdRoll, over 90 percent of marketers say that retargeted ads are as good as or even better than standard search engine marketing (SEM) and search ads,
Remarketing is mostly done on these networks :
There also tools like Adroll and ReTargeter that can be useful.
98% of visitors to your website leave without converting. Retargeting is there to bring them back. If you have an transactional website, retargeting is definitely a must for you.
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