Back in 2000, Google changed online marketing forever when it launched its ‘Self-Service Advertising Program. Just over a decade later, Google was making a whooping $42 billion in earnings off of its advertising program. Today, we know this as Google AdWords. And, it’s become a vital part of many successful online businesses.
According to Moz, 80% of search results now contain AdWords ad placements. Furthermore, those ad placements are covering as much as 85% of the space above the fold on the results page. This doesn’t just mean that Google is making a hefty profit, it illustrates that AdWords is being used by more and more advertisers. So, the only way to beat them is to join them.
Search engine marketing (SEM) on Google, Bing and Yahoo is one of the most important marketing actions that your website needs. Let us help you choose the solution that best suits your business.
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