Google AdWords

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Back in 2000, Google changed online marketing forever when it launched its ‘Self-Service Advertising Program. Just over a decade later, Google was making a whooping $42 billion in earnings off of its advertising program. Today, we know this as Google AdWords. And, it’s become a vital part of many successful online businesses.

According to Moz, 80% of search results now contain AdWords ad placements. Furthermore, those ad placements are covering as much as 85% of the space above the fold on the results page. This doesn’t just mean that Google is making a hefty profit, it illustrates that AdWords is being used by more and more advertisers. So, the only way to beat them is to join them.

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