Rich snippet

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Rich snippets are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is about for search results. In other words, it is a way to tell Google what is what on your website. For example, it shows that a number is in fact a phone number, or that a word is a product name, a recipe or an author, etc. It can greatly improve the way your are displayed on search engine and it is especially powerful on e-commerce websites.

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