Usability testing is the most effective method to evaluate conviviability and usability of a website. The test consists of observing the user directly in the process of using the website. It allows you to see the problems and have comments from the user. The test allows the user to observe in a real context of use. Problems are identified objectively by difficulties hindering the user in his task.

Marketing Media can help you!

Contrary to popular belief, users testing do not need to be laborious to be effective. With 5 participants or less, we already have tangible results that allow us to make recommendations in order to improve the website. These user tests allow us to obtain first-hand impressions of a neutral user and detect problems with your website.

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